Alright, let’s talk about this… Monte-what’s-his-name… Montezemolo, yeah, that Ferrari fella. Don’t know much about fancy cars, but I heard some things, ya know? Like, back in the day, Ferrari, they wasn’t doin’ so hot. Needed money, like everyone else does from time to time. Needed a boost, a real kick in the pants, ya see?

So, this Fiat company, they stepped in. Italians helping Italians, I guess. They give Ferrari some money, a whole bunch of it, so they can build more cars. More cars, more money, that’s how it works, right? Simple as pie. Suddenly, you see Ferraris everywhere. Not in my village, mind you, but on the TV and in magazines. Became a big deal, a real strong name. Like that fancy rooster we had last year, everyone wanted a piece of him.
- Fiat gave money
- Ferrari built more cars
- Ferrari got famous
Now, this Montezemolo fella, they say he’s the one who really fixed things up. They call him the “Man Who Saved Ferrari.” Sounds like a big shot, right? He must have done something right, because them Ferraris, they started winnin’ races and stuff. People went crazy for ’em. He made his own luck, they say. Don’t know what that means exactly, but I guess he worked hard and figured things out. Like when I had to fix that leaky roof last summer, had to figure it out myself, ya know?
This Montezemolo, he wasn’t always there, though. He came in, did his thing, and then he left. Just like that rooster, strutted around, made a big fuss, and then moved on. But he left a mark, that’s for sure. Ferrari wouldn’t be the same without him, that’s what folks say. He and Ferrari, they was like peas in a pod.
I heard he worked with that old Enzo Ferrari himself. That old fella who started the whole thing. Don’t know much about Enzo, but I figure he must have been tough. You gotta be tough to build something like Ferrari from scratch. And this Montezemolo, he must have learned a thing or two from him. Like when my grandma taught me how to make that special sauce, it’s all about learnin’ from the old folks, ya see?
Then there’s this talk about him leavin’ Ferrari. Everything ends, I guess. Like that good corn we had last season, eventually it all gets eaten. He was there a long time, did a lot of good work, and then it was time to go. Folks talk about him like he’s some kind of king in Italy. Wonder if he’ll ever go into politics. Maybe he could fix things up like he fixed up Ferrari. Who knows?
So, yeah, that’s what I know about Montezemolo. He came in, helped Ferrari when it was down, made it strong, and then he left. A good story, I guess. Like one of them soap operas my granddaughter watches, lots of drama and excitement. But in the end, it’s all about hard work and figuring things out. That’s what I always say.

He had a long career, this fella. Worked his way up and made a name for himself. That’s important, ya know? Leaving your mark on the world. Just like that prize-winning pumpkin I grew a few years back, people still talk about it. It’s good to be remembered for something good.
And that’s about it. Don’t know what else to say about him. He’s a businessman, I guess. Makes things work, makes money, makes people happy with their fancy cars. More power to him, I say. Everyone’s gotta do something, right? And he seems to have done it pretty well.
Tags: [Luca Cordero di Montezemolo, Ferrari, Fiat, Enzo Ferrari, Italian Cars, Car History, Automotive Industry, Racing, Business Leadership]